Video Production Insights for SaaS Companies

Learn the 14-day demo video production process that takes SaaS teams from brief to published — including the 7 mistakes that kill conversion and how to fix them.

Discover the 7 product demo video mistakes that kill SaaS conversion — from burying the product to ignoring metrics. Includes a 7-point fix framework.

Complete 2026 guide to software demo video production: script, screen capture, motion design, VO, captions, cost tiers, and distribution checklist.

Honest comparison of demo videos vs interactive demos. Which format converts at each funnel stage and when to use both. Decision framework included.

The complete product demo video script template for B2B SaaS. Copy-paste 7-part structure, fill-in-the-blank sections, and production notes for your editing team.

How long should your SaaS product demo be? A practical guide to demo video length: why 90 seconds works for homepage demos and when to run longer.

15 real SaaS demo video examples broken down by hook, pacing, structure, and CTA — with a repeatable framework you can apply to your own demo.

What does a product demo video cost? Compare the $1K, $5K, and $15K budget tiers across production quality, motion graphics, voiceover, revisions, and turnaround.

Learn how to calculate video cost per lead for B2B, benchmark ranges by channel and video type, and what drives CPL down in SaaS marketing.