Video Production Insights for SaaS Companies

A section-by-section breakdown of the perfect SaaS homepage demo video: hook, problem frame, product reveal, workflows, social proof, and CTA end-card.

How onboarding demo videos reduce early SaaS churn — aha-moment mapping, in-app vs email placement, optimal length, and measuring activation lift.

Most SaaS teams produce one demo video and use it everywhere. Here’s why you need separate TOFU and BOFU assets, and how to get both right.

A practical decision framework for SaaS teams: when a Loom screen recording is enough vs. when to invest in professional demo video production.

Learn the 14-day demo video production process that takes SaaS teams from brief to published — including the 7 mistakes that kill conversion and how to fix them.

Discover the 7 product demo video mistakes that kill SaaS conversion — from burying the product to ignoring metrics. Includes a 7-point fix framework.

Complete 2026 guide to software demo video production: script, screen capture, motion design, VO, captions, cost tiers, and distribution checklist.

Honest comparison of demo videos vs interactive demos. Which format converts at each funnel stage and when to use both. Decision framework included.

The complete product demo video script template for B2B SaaS. Copy-paste 7-part structure, fill-in-the-blank sections, and production notes for your editing team.