Video Production Insights for SaaS Companies

How long should your SaaS product demo be? A practical guide to demo video length: why 90 seconds works for homepage demos and when to run longer.

15 real SaaS demo video examples broken down by hook, pacing, structure, and CTA — with a repeatable framework you can apply to your own demo.

What does a product demo video cost? Compare the $1K, $5K, and $15K budget tiers across production quality, motion graphics, voiceover, revisions, and turnaround.

Learn how to calculate video cost per lead for B2B, benchmark ranges by channel and video type, and what drives CPL down in SaaS marketing.

Decode confusing video production contract and pricing terms: rush fees, raw footage ownership, usage rights, buyouts, kill fees, revision rounds, and licensing. Real market ranges and what to negotiate.

Ask these 12 questions before signing any video editing contract. Covers revision policy, file ownership, turnaround SLA, kill fees, and editor assignment.

A practical CFO guide to video marketing ROI: cost-per-asset math, in-house vs agency TCO, attribution models, and copy-paste budget deck frameworks.

Brand video quotes range from $3K to $100K+. Decode the 5 cost drivers, tiered pricing breakdown, and when motion graphics beats a full shoot.

Video ad production costs broken down by platform — LinkedIn, YouTube, and Meta — with budget ranges, refresh cadences, and production models.