Corporate Video Examples: 12 Types (+ Cost)
October 17, 2026
You've published 50 videos over the past year. Some got thousands of views. Some got 47. Some drove demo requests. Some disappeared into the void. Without an audit, you're flying blind — producing more content without understanding which content actually creates business value. A video content audit is a systematic review of every video you've published to identify what's working, what's not, what to create more of, and what to stop making. It takes half a day, saves months of wasted production, and transforms your content strategy from guesswork to data-driven. Here's exactly how to run one.
A video content audit is a comprehensive inventory and analysis of every video your company has published. It catalogues each video, tags it with metadata (topic, funnel stage, platform, date), overlays performance data (views, engagement, conversions), and produces actionable insights about what to create, update, repurpose, or retire.
Think of it as a health check for your video library. Just like a website content audit identifies blog posts to update or redirect, a video audit identifies your top performers (create more like these), underperformers (stop making these), and hidden gems (promote these harder).
Quarterly (lightweight): Quick review of last quarter's output. Takes 2-3 hours. Focus on recent performance trends and immediate optimization opportunities.
Bi-annually (comprehensive): Full library review. Takes 4-8 hours. Complete inventory with scoring and action plan. This is the audit we're teaching in this guide.
Trigger-based: Run an audit when: you're planning a rebrand, launching a new product category, switching video editing partners, or preparing a quarterly content planning session. The audit data feeds directly into better planning.
Create a spreadsheet with every video your company has published. Yes, every one. This is the most tedious step but the most important — you can't optimize what you haven't catalogued.
| Field | Description | Example |
|---|---|---|
| Title | Video title as published | "Product Demo: Analytics Dashboard" |
| URL | Link to the video | youtube.com/watch?v=... |
| Platform | Where it's published | YouTube, Website, LinkedIn |
| Publish date | When it went live | 2025-08-15 |
| Duration | Video length | 8:24 |
| Topic/Category | Subject matter | Product Demo |
| Funnel stage | TOFU, MOFU, BOFU | MOFU |
| Content pillar | Thought leadership, educational, product, social proof | Product |
| Target persona | Who it's for | VP Marketing |
| Target keyword | SEO keyword (if applicable) | "analytics dashboard demo" |
For each video in your inventory, pull these metrics from the relevant platform:
| Metric | What It Tells You | Good Benchmark |
|---|---|---|
| Views | Reach/discoverability | Varies by channel size |
| Average view duration | Content quality/relevance | >40% of video length |
| Click-through rate (CTR) | Title + thumbnail effectiveness | >4% for B2B |
| Subscriber gain | Audience building impact | >2% of viewers |
| Traffic source | How people find the video | Search = SEO working |
| Metric | What It Tells You | Good Benchmark |
|---|---|---|
| Play rate | Do page visitors actually click play? | >30% |
| Engagement rate | How much of the video do they watch? | >50% average |
| Conversion events | Did watching lead to demo request/trial? | Varies by funnel stage |
| Heatmap | Where do viewers drop off? | Gradual decline (no cliff) |
| Metric | What It Tells You | Good Benchmark |
|---|---|---|
| Impressions | Reach | 3-10x your follower count |
| Engagement rate | Content resonance | >2% for LinkedIn video |
| Shares/reposts | Viral potential | Any sharing is significant for B2B |
| Profile visits | Brand awareness impact | Growing trend |
With inventory and metrics in hand, categorize each video into one of four buckets:
Strong views, engagement, and conversions. These are your winners. Action: promote harder, share with sales, reference as templates for new content, consider updating with current data.
The topic is still relevant, but the video is outdated (old branding, deprecated features, old data). Action: re-record or re-edit with current information. The topic already proven to resonate — don't start from scratch.
Decent performance but under-distributed. Maybe it's only on YouTube and never shared on LinkedIn. Or a 15-minute video that never got clipped into social shorts. Action: extract clips, cross-post to other platforms, embed on relevant website pages.
Poor performance, outdated information, irrelevant topics, or brand-damaging quality. Action: unlist (don't delete — you might want the URL for redirects), remove from website, and stop promoting. These free up energy to focus on what works.
Create a composite score for each video based on weighted metrics:
| Metric | Weight | Score 1-5 |
|---|---|---|
| Views (relative to your channel average) | 20% | 1 = well below avg, 5 = well above avg |
| Engagement (avg view duration or engagement rate) | 25% | 1 = <20%, 5 = >60% |
| Conversion impact | 30% | 1 = no conversions, 5 = strong pipeline influence |
| Brand alignment | 15% | 1 = off-brand/outdated, 5 = current and on-brand |
| Evergreen value | 10% | 1 = time-sensitive/expired, 5 = relevant for 12+ months |
Videos scoring 4.0+ are your "Keep & Promote" tier. 3.0-3.9 are "Update or Repurpose." Below 3.0 are "Retire" candidates.
The audit is useless without action. For each category, define specific next steps:
Use your audit findings to plan your next quarter of video content. Our 90-day calendar template helps you focus on what works and eliminate what doesn't.
Download the Template See PricingHere's the complete spreadsheet structure. Create this in Google Sheets, Airtable, or Notion:
Columns: Title | URL | Platform | Publish Date | Duration | Topic | Funnel Stage | Content Pillar | Target Persona | Target Keyword
Columns: Title | Views | Avg View Duration | CTR | Subscribers Gained | Conversions | Engagement Rate | Traffic Source
Columns: Title | Views Score (1-5) | Engagement Score (1-5) | Conversion Score (1-5) | Brand Score (1-5) | Evergreen Score (1-5) | Weighted Total | Category (Keep/Update/Repurpose/Retire) | Action Items | Assigned To | Due Date
High-level findings: top performing topics, best-performing formats, funnel stage distribution (do you have enough BOFU content?), platform distribution, production quality trends, and recommendations for next quarter.
The 80/20 of video audits: Typically, 20% of your videos drive 80% of your views, engagement, and conversions. The audit identifies those 20% so you can create more like them — and stop investing in the 80% that aren't contributing to results.
If you have 200+ videos, start with the last 12 months only. Historical content more than 2 years old is likely outdated anyway. You can audit the archive later if needed.
Marketing sees the engagement data. Sales knows which videos prospects respond to. Customer Success knows which onboarding videos reduce support tickets. Each perspective enriches the audit with business context that pure data misses.
Run the audit 1-2 weeks before your quarterly planning day. The audit findings feed directly into planning decisions: what topics to repeat, what formats to try, what funnel gaps to fill.
Save your audit spreadsheets. Comparing audits quarter-over-quarter reveals trajectory: is quality improving? Is audience growing? Are conversion rates trending up? Single audits show snapshots; sequential audits show direction.
Book a call to discuss how to turn your audit findings into a high-performing video content operation with a dedicated editing team.
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