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B2B Video Production Brief Template

Fill in the blanks, get a complete video brief. Share with your team or editor in one click.

B2B Video Production Brief

Fill out each section. Preview your brief and copy it when you're done.

0% complete

📋 Project Overview 0/4

Project Name

Company / Brand Name

Requested By

Due Date

🎬 Video Details 0/4

Video Type

Target Length

Aspect Ratio

Funnel Stage

🎯 Audience & Objective 0/4

Target Audience

Who is this video for? Job titles, company size, industry.

Primary Objective

What should the viewer DO after watching?

Key Message (1 sentence)

If the viewer remembers only one thing, what should it be?

Success Metrics

How will you measure if this video worked?

🎨 Creative Direction 0/4

Tone & Style

Reference Videos

Paste links to videos that have the look/feel you want.

Music / Sound

Brand Assets Available

Logo files (SVG/PNG)

Brand colors & fonts guide

Intro/outro template

Lower thirds / title cards

Stock footage / B-roll library

Music / sound effects

Previous videos for reference

📝 Script & Structure 0/3

Hook (first 3 seconds)

What grabs attention immediately? A question, bold stat, or visual?

Key Talking Points / Outline

Main sections or talking points in order.

Call to Action

Exact CTA text + where it should point.

⚙️ Logistics & Delivery 0/4

Raw Footage Location

Delivery Format

Review Process

Revision Rounds Expected

💬 Additional Notes

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